In the process of building an app, you’re mainly focused on creating the content, building an intuitive user interface, and providing your users with the best possible user experience. All these activities take time and resources, and it’s understandable that after days or weeks of work, you just want to launch the app as soon
Building a brand-new audience from scratch takes time and hard work, but it’s worth it. The community you grow will be the source of your very first (and probably most supportive) group of app evangelists. The same group of users will spread the word of your business and therefore additionally boost your brand awareness, which
We’ve learned that push notifications can be the ultimate user engagement tool. According to multiple sources, 97% of push notifications are read, as opposed to 3-4% for email-based campaigns. Push notifications allow app owners to reach their users outside the app ecosystem, having a positive effect on brand awareness and increasing future app open rates.
Last May Google Play introduced a new app content rating system in order to help consumers with their purchases. To get the rating, if your app is published under your own Google Developer account, you simply fill out the questionnaire on the Google Play Developer Console. If your app is under the Shoutem account, we’ll