Well-designed apps with intuitive user experiences outperform traditional websites because of their portability and speed. There is no person that without a smartphone in his pocket, right? The mobile app market is huge, the app building process is not that harsh and competition to create the best mobile app for a business is on. Let’s
Designing and creating a quality user experience (UX) is a long, and let’s face it, challenging process. In a tech age like this, constant progress and new features are inevitable, and nothing is timeless — especially when we consider rapidly changing trends! As mobile apps progress through their life cycles, they inevitably evolve and change, and their UX has to evolve and change with them.
What’s the first association to a word brand? For most people, it would be the logo, but branding a business encompasses much more than that. Where is the company’s mission, marketing materials, brand voice, packaging, website? Simply put, your brand is the reflection of your total business. Brand loyalty benefits for your business can make
In just a few short years, smartphones have become a perfectly common item, and so have mobile apps that enable users to acquire information simply and quickly. The app marketplace has become enormous, and yet you’re still wondering whether to invest in mobile apps? You’re still not sure what you’d have to gain?
The number of smartphone users is exponentially growing. Having a phone close to us at all times became a habit, as well as unlocking it too frequently. Why do we take smartphones in our hands? What do we use, browse, download, and explore? In this article, we will present answers to these questions, all supported
Do you feel some affection and attraction to specific brands? If you do, don’t worry, that is perfectly normal. Even though it may seem as weird, psychology has an answer to why we feel that way. In a Strategy Study by Accenture, they found that as much as 83% of customers demand more human interaction.
We all feel a certain way about some brands and products. As the market became too saturated, the urge to classify and quantify those feelings emerged, as everybody wanted to excel in their respective business. It is hard to determine and measure customer loyalty, as everybody has different reasons and feelings behind being loyal to
As you can presume, we (folks at Shoutem) get a lot of questions on a daily basis about our mobile app builder. And that’s great, we feel like we’re maintaining a great relationship with clients who have inquiries or want to improve their mobile apps. However, sometimes, it happens to us that we answer the
After you’ve built your desired app it is time to shift focus on acquiring users. Ideally, when users types a certain keyword related to your app it magically appears in the app store and they downloads it. However, the reality is a bit different. We’ll get you all covered with tips & tricks, but let’s
The famous painter Pablo Picasso once said – Colors, like features, follow the changes of emotions. All of us have, at one time or another, felt the effect that colors have on our mood, feelings and emotions. Color psychology, they call it. And although there is far too little hard evidence or research done on