Brand Loyalty: What is, Definition & How to Build
In this article, you can find all you need to know about brand loyalty in general, as well as an excessive guide on how to create a cult-like following from your customers.
We write about making great apps
Customer Loyalty: What is & How to Build + Examples
Customer loyalty is a term often used when talking about brands. Why is it that a lot of them struggle to maintain a loyal customer base while others enjoy customer lifetime support?
In this article, you’ll learn all about customer loyalty, what are the best strategies for it and why is it important for a brand.
20 Best Low-Cost Business Ideas: Low Investment Ideas
In this article, you will find a list of business ideas that you could one day turn into a lucrative business. These 20 low-cost business ideas are great for new entrepreneurs, side hustlers, or anyone looking to start a new business with little money.
Mobile App Monetization: Strategies & How To Monetize Your App [2022]
In this article, you’ll find out all about all the popular ways to monetize your app without compromising the user experience.
63 Unique Mobile App Ideas for Your New App | Shoutem
If you are looking for an innovative app idea, we have put together this extensive guide of 50 app ideas for you. It will help you get inspired for your own startup and business.
A Brief History of React Native
The story of React Native is quite fascinating: what started as Facebook’s internal hackathon project, in the summer of 2013, has since become one of the most popular frameworks.
Rethinking your app’s UX? Here is why and how to do it
Designing and creating a quality user experience (UX) is a long, and let’s face it, challenging process. In a tech age like this, constant progress and new features are inevitable, and nothing is timeless — especially when we consider rapidly changing trends! As mobile apps progress through their life cycles, they inevitably evolve and change, and their UX has to evolve and change with them.
The Best Ways to Improve Sales Through Mobile Apps
In just a few short years, smartphones have become a perfectly common item, and so have mobile apps that enable users to acquire information simply and quickly. The app marketplace has become enormous, and yet you’re still wondering whether to invest in mobile apps? You’re still not sure what you’d have to gain?
The State of Mobile App Development in 2021
The number of smartphone users is exponentially growing. Having a phone close to us at all times became a habit, as well as unlocking it too frequently. Why do we take smartphones in our hands? What do we use, browse, download, and explore? In this article, we will present answers to these questions, all supported
The Psychological Effects of Brand Personality on Customers
Do you feel some affection and attraction to specific brands? If you do, don’t worry, that is perfectly normal. Even though it may seem as weird, psychology has an answer to why we feel that way. In a Strategy Study by Accenture, they found that as much as 83% of customers demand more human interaction.
Top 5 Frequently Asked Questions About Building a Mobile App
As you can presume, we (folks at Shoutem) get a lot of questions on a daily basis about our mobile app builder. And that’s great, we feel like we’re maintaining a great relationship with clients who have inquiries or want to improve their mobile apps. However, sometimes, it happens to us that we answer the
Differences between App Store Optimization on Google Play vs. App Store
After you’ve built your desired app it is time to shift focus on acquiring users. Ideally, when users types a certain keyword related to your app it magically appears in the app store and they downloads it. However, the reality is a bit different. We’ll get you all covered with tips & tricks, but let’s
How to Pick the Best Colors for Apps: 2023 Color Trends | Shoutem
The Halo Effect is a well-documented social-psychology phenomenon that explains how individuals make rapid judgments. What does the Halo Effect have to do with mobile app development? A lot! Before users consume your compelling copy or marvel at your app’s spectacular animations, they will notice the icon and then the user interface. If your color
10 Effective Tips for Creating Customer Loyalty Program
It feels nice to have a running business and everything works smoothly, right? Suddenly, you noticed that customers are not coming back and you’ve heard competition has taken over the customer monopoly. Not only that, but as you lose your customers, you are losing profit and a possibility to move forward. One of the reasons
How to Generate Brand Loyalty and Reward Customer Loyalty
Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. Even though they are often confused and many times used interchangeably, they are quite different. Understanding the difference between customer loyalty and brand loyalty will significantly boost your retention rates. According to Fundera, studies have shown that 43% of customers spend more
Details to Consider When Creating a Blog App
We bet you know that about 55 percent of global web traffic comes from mobiles today. Users spend 70 percent of the total digital media time on smartphones, and it’s not only for online shopping and social media: People read news, watch educational and video content, and follow their favorite blogs on mobiles. What does
Weird Mobile Apps You Must Try Today
Usually, when you ask people about what mobile app they use the most, you’ll find that answers gravitate towards social network apps, chat apps, or even fitness apps. However, there are some really weird mobile apps (and online stores) out there that beg the question: who on earth installs this kind of thing and why?!
Android App Bundle (AAB) Replaces APK in Google Play Store
As of August 1, 2021, Google announced new changes in the development and launching of apps in the Google Play Store. Popular APK format will be changed for AAB format which has been used for a while, as it was introduced in Android 9 back in 2018. This article will cover the most important features
The History and Evolution of Mobile Banking
Mobile devices are reshaping the world as we know, gradually transforming our lives, daily behaviors, and how we do business with banks. Together with the evolution of mobile technologies, customers also evolved, pushing banks to be more consumer-driven.
Cannabis Marketing Strategy: Marketing Plan for Dispensary
The cannabis industry has seen a massive exponential rise over the past few years. There is no indication of how the market will continue to grow but many predict that by 2027 the overall sales will reach $47 billion. It sounds like easy money, but the reality is totally different. The industry is a gold
The History of Mobile App Stores
Mobile app stores have become the number one channel for distributing apps. Some app stores are more successful than others and generally have massively developed over the years. Observing their growth or decline through time gives an insight into the constant expansion of mobile app builders in the IT industry. While some thrive more and
Apple No Longer Bans Cannabis Apps In The App Store
The cannabis business has been at the center of attention recently as more and more states legalized cannabis. Since legalization in 2014, Colorado’s regulated cannabis industry sales have reached about $6 billion. According to current trends, sales might reach $47 billion by 2027. Today, recreational marijuana is legal in 11 states, while medical cannabis is
Cannabis Loyalty Program: How to Reward your Customers
We live in a world where shopping has become a leisure activity. Research has found that about 76% of British people would rather go shopping than do anything else. That is great news for the stores and brands. It means they can easily implement brand loyalty programs to increase their sales. Let’s be honest, we
10 Most Common App Publishing Mistakes
When starting a massive project such as app development, you know a lot is ahead of you. What happens then? Some become rich, or popular, or both… while others stay with zero or an insignificant number of downloads in the app store. All your effort, time, money, all can be in vain if you make
How to Start Your Cannabis Business in 2022
Pots are a hot topic even for those who don’t smoke. In recent years, the legalization of both recreational and medical marijuana in certain states opened up a new market for adventurous entrepreneurs. As the industry is still in its inflationary phase, its future is uncertain. Nevertheless, forward-thinking and innovative individuals will set themselves apart
10 Essential Features of a Successful Educational App
Gone are the days when education was carried out in classrooms only. The school desks have been partly replaced by smartphones as more and more students switch to the on-demand education apps that technology offers. With a free schedule, the ability to plan education around the personal schedule, and the ability to repeat a lesson
Google Play Store: Choosing Relevant Tags for your App
It is not easy to handle the competition in the Google Play Store. Hundreds of similar apps are out there battling for the spotlight. If you’re wondering is there any way to get your app at the top of the page, there are some good app store optimization strategies you can utilize to harvest the
Top 10 Android App Category on Google Play
If you are one of those people who likes to have things organized at all times, you’re in for fun reading. In this article, we are going to provide an overview of the Android app category on Google Play based on the number of apps they have. There are roughly 50 app categories on Google
How to Choose Between Google Play Categories
It may seem unbelievable, but one word can determine the success of your app or product. The promotion, especially online, depends on the keywords that put your app into the corresponding categories. The Google Play category you choose must be relevant for your app but also not too competitive as you want your app to
Top 10 Radio Apps You Can Download Now | 2022
We have come a long way when music is in question. Nowadays, the possibilities are countless. Whether you prefer watching music videos, listening to the radio, streaming the music, or if you like vinyl, all are cool. You do you! After all, music is proven to be the most popular and effective way to reduce
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