In just a few short years, smartphones have become a perfectly common item, and so have mobile apps that enable users to acquire information simply and quickly. The app marketplace has become enormous, and yet you’re still wondering whether to invest in mobile apps? You’re still not sure what you’d have to gain?
The number of smartphone users is exponentially growing. Having a phone close to us at all times became a habit, as well as unlocking it too frequently. Why do we take smartphones in our hands? What do we use, browse, download, and explore? In this article, we will present answers to these questions, all supported
Do you feel some affection and attraction to specific brands? If you do, don’t worry, that is perfectly normal. Even though it may seem as weird, psychology has an answer to why we feel that way. In a Strategy Study by Accenture, they found that as much as 83% of customers demand more human interaction.
As you can presume, we (folks at Shoutem) get a lot of questions on a daily basis about our mobile app builder. And that’s great, we feel like we’re maintaining a great relationship with clients who have inquiries or want to improve their mobile apps. However, sometimes, it happens to us that we answer the
After you’ve built your desired app it is time to shift focus on acquiring users. Ideally, when users types a certain keyword related to your app it magically appears in the app store and they downloads it. However, the reality is a bit different. We’ll get you all covered with tips & tricks, but let’s
The Halo Effect is a well-documented social-psychology phenomenon that explains how individuals make rapid judgments. What does the Halo Effect have to do with mobile app development? A lot! Before users consume your compelling copy or marvel at your app’s spectacular animations, they will notice the icon and then the user interface. If your color
It feels nice to have a running business and everything works smoothly, right? Suddenly, you noticed that customers are not coming back and you’ve heard competition has taken over the customer monopoly. Not only that, but as you lose your customers, you are losing profit and a possibility to move forward. One of the reasons
Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. Even though they are often confused and many times used interchangeably, they are quite different. Understanding the difference between customer loyalty and brand loyalty will significantly boost your retention rates. According to Fundera, studies have shown that 43% of customers spend more
We bet you know that about 55 percent of global web traffic comes from mobiles today. Users spend 70 percent of the total digital media time on smartphones, and it’s not only for online shopping and social media: People read news, watch educational and video content, and follow their favorite blogs on mobiles. What does
Usually, when you ask people about what mobile app they use the most, you’ll find that answers gravitate towards social network apps, chat apps, or even fitness apps. However, there are some really weird mobile apps (and online stores) out there that beg the question: who on earth installs this kind of thing and why?!
As of August 1, 2021, Google announced new changes in the development and launching of apps in the Google Play Store. Popular APK format will be changed for AAB format which has been used for a while, as it was introduced in Android 9 back in 2018. This article will cover the most important features
The cannabis industry has seen a massive exponential rise over the past few years. There is no indication of how the market will continue to grow but many predict that by 2027 the overall sales will reach $47 billion. It sounds like easy money, but the reality is totally different. The industry is a gold
Mobile app stores have become the number one channel for distributing apps. Some app stores are more successful than others and generally have massively developed over the years. Observing their growth or decline through time gives an insight into the constant expansion of mobile app builders in the IT industry. While some thrive more and
The cannabis business has been at the center of attention recently as more and more states legalized cannabis. Since legalization in 2014, Colorado’s regulated cannabis industry sales have reached about $6 billion. According to current trends, sales might reach $47 billion by 2027. Today, recreational marijuana is legal in 11 states, while medical cannabis is
We live in a world where shopping has become a leisure activity. Research has found that about 76% of British people would rather go shopping than do anything else. That is great news for the stores and brands. It means they can easily implement brand loyalty programs to increase their sales. Let’s be honest, we
Pots are a hot topic even for those who don’t smoke. In recent years, the legalization of both recreational and medical marijuana in certain states opened up a new market for adventurous entrepreneurs. As the industry is still in its inflationary phase, its future is uncertain. Nevertheless, forward-thinking and innovative individuals will set themselves apart
Gone are the days when education was carried out in classrooms only. The school desks have been partly replaced by smartphones as more and more students switch to the on-demand education apps that technology offers. With a free schedule, the ability to plan education around the personal schedule, and the ability to repeat a lesson
It may seem unbelievable, but one word can determine the success of your app or product. The promotion, especially online, depends on the keywords that put your app into the corresponding categories. The Google Play category you choose must be relevant for your app but also not too competitive as you want your app to
We have come a long way when music is in question. Nowadays, the possibilities are countless. Whether you prefer watching music videos, listening to the radio, streaming the music, or if you like vinyl, all are cool. You do you! After all, music is proven to be the most popular and effective way to reduce
A few months ago we created a thorough, beginner-friendly app marketing guide to help you promote your app and achieve a level of sustainable business marketing. This guide is for anyone who has created an app (or is planning to) and is unsure how to target their users. It contains five chapters: Later on, we
Yup, you heard right – promote your app offline! We are all constantly connected through our mobile phones; social media feeds are our information pit stops, and the emails filling up our inboxes are everything we ever wanted and more. It’s so easy to get heard in the online world, but what about offline? How
Having a high-quality app icon that serves your brand, product, and website can really make you stand out. First impressions matter, and a lot of the time, that very first impression comes from what your icon looks like when a new user goes to download it for the first time. Between sizing it properly, choosing
The road from an idea to its realization is long and paved with numerous difficulties. Nevertheless, with a little luck, a good idea will often pay off, especially if we’re talking about some kind of technological innovation. After all, we’re living in a high-tech, interactive, mobile era. Here are some examples of good and essentially