Monday Shout Em Out: App Download Numbers Up (Again)

No “case of the Mondays” for mobile applications today! This week’s Shout Em Out brings good news on the application download front.

Apple users downloading more, paying more for apps:

A report from Piper Jaffrey’s Gene Munster details some positive statistics for iOS app developers, and Apple itself.

Apple’s iOS consumers are expected to purchase 61% more applications in the coming year. “Smartphone users are showing an increasing appetite to use apps to add features to their phones,” adds Munster.

The average selling price (ASP) per app in the iOS store has increased 14% in 2011, versus a downturn in 2010 of 18%. This indicates a willingness to spend a few extra dollars to “to add features and games to their iOS devices,” according to Munster.

The increase in ASP is also likely due to demand for more iPad applications, which is all but confirmed by Apple’s recent announcement that its 15 billionth app was sold last week, July 7th.


Amazon shows additional support for Android users with free app/media package:

The newest sign of Amazon’s affection for Android comes in the form of a freebie package for new Android device owners.

Anyone who buys an Android device through Amazon will receive credits to their Amazon account for “$5 toward apps sold through the Amazon Appstore for Android, $5 toward e-books from Amazon’s Kindle store and $5 toward music from Amazon’s MP3 store,” according to Nathan Olivarez-Giles of the LA Times. The offer lasts from today, July 11th to October 11th, 2011.

This news bolsters Amazon’s own foray into the application sales market, which seeks to challenge Google’s Android Market. Amazon also announced its intentions to compete in the cloud-based music game, with its “Cloud Drive” feature which offers users unlimited MP3/AAC storage for a $20 annual fee.

[LA Times]

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Have a great week everyone!

Josh Wolff