Spotlight: Academy of Hockey

The Academy of Hockey provides on-ice, off-ice and classroom programming and is dedicated to being the premier development destination for hockey players and coaches. Read here to find out more about the Academy of Hockey and how they made their app with Shoutem.

What is Academy of Hockey and who is it for?

“The Academy of Hockey is dedicated to being the premier development destination for hockey players and coaches by providing the dedicated hockey player with a structured and specific program that encourages and motivates the individual to reach their highest playing potential. Every player, family, and coach has a hockey goal, and it is our belief that the development path for each person is unique.

The Academy of Hockey’s basis for all programming is education and is supported with our “Pillars of Development.” This dedicated structure will challenge players of all ages and skill levels as well as help accelerate their development to achieve measurable success.”

When did you realize that you need a mobile application for your organization?

Today’s culture of mobile-first dictated that we would need some sort of delivery method for our Academy content. A great deal of our marketing efforts takes place on-site at a variety of rinks and outside facilities. The ability to load an application and have on-demand references, teaching tools, and registration methods keeps us in the ‘now’ with hockey parents.


What kind of impact did the application have on Academy of Hockey?

The application gained quite a bit of steam once clinics started at HARBORCENTER. It gave parents a secondary channel to absorb the variety of content that the Academy puts out.

Could you name a few advantages of mobile as communication channel and platform?

On-demand serving of content and communication… that is the what drives this business. The ability to serve in real-time is something that cannot be matched.

How do you promote your app? What channels do you use and what do you find most successful?

On-site and through digital channels… since this is an application more driven towards a niche market – we chose not to flood the market with advertisements but use the existing registration base to capitalize on it.

How easy was to make the app using Shoutem?

Extremely easy, this is the fourth application we’ve created through Shoutem.

What advice would you give to people who are planning to make an app?

Have a solid roadmap laid out for you with regards to content creation and make sure you answer any/all questions before any code is produced… much easier than trying to address these things after the fact.

Why do you think organizations like Academy of Hockey need a mobile strategy?

Accessibility of content outside of the traditional environment. Rinks and clinics need more resources.

Get the app from iTunes or Google Play Store and check it out!