Spotlight: Youth Festival Promoted Through One App

This week’s Spotlight features Höstdagarna App – an application that gathers Swedish speaking youth from churches all over Finland. From the makers themselves, find out how they accomplished the goal of making an app and promoting their festival to the rest of the world. Welcome to App Spotlight: Höstdagarna

What is the Höstdagarna festival, how many years has it been running, and how many visitors do you get annually?

Höstdagarna is a festival that gathers Swedish speaking youth from churches all over Finland. It has been running for several decades and at the moment it attracts 700-1000 visitors a year.

How and when did you come up with the idea to make an app?

We wanted to make use of the fact that the visitors were posting a lot of material on social media. We were looking for a way to make it accessible and we wanted to make our own info accessible during the event as well.

What was your first thought when you got the idea? Was it: “Now what, how can I actually make an app? What do I need?”

We had worked with a ShoutEm app on another occasion, so we knew that it would more than meet our needs, it was an easy choice!

How was the app received in the community?

Very well. Many people thought that it was a great addition to the ordinary festival program that they get in paper form.

 

Was the app helpful in promoting the Höstdagarna Festival?

Promoting wasn’t our main purpose this year with the app, and that is something that we would like to expand on next year.

What was the interaction with the app like?

The interaction was good since the app successfully captured social media streams. We integrated Ask.fm in the app and it was very appreciated. It was very nice to have the option to ask a priest questions anonymously.

What advice would you give to someone who wants to make an app?

Know the audience, and use the platforms that they are familiar with. Let the app be something that functions on many platforms at the same time.

How easy was it to make the Höstdagarna App using the Shoutem platform?

It was like a dream: easy and powerful. I did however miss the opportunity to make a Windows phone app. That might become a dealbreaker for us in the future.

You can download the app at the Google Play store or in iTunes.

Boris